By Dave Rothacker
“People like us doing things like this.” – Seth Godin
In his latest book, “This is Marketing”, author Seth Godin uses this phrase to describe coworkers, customers, prospective customers, vendors, etc., who share a purpose, cause, or belief with a company.
“People like us doing things like this” is a brilliant snapshot of a robust business culture.
2019 Orlando International Roundtable
We’re gathered around the campfire today so that I can tell you how awesome the Service Nation Alliance Day and 2019 Orlando International Roundtable trade conferences, put on by the Service Nation, Inc., will be and why you should attend. But I am not going to do that, precisely.
I am not here to tell you about fun in the Orlando sun. I am not here to tell you about the outstanding keynote speakers, industry experts, and educational classes. I am not here to tell you about the networking, sharing best practices, information, and how you’ll go back home a better business person.
When you attend a high-level trade conference of this magnitude, you’d better get all of this. After all, Service Nation, along with Business News Publishing, also puts on the granddaddy of them all, the Service World Expo. So go ahead and check the boxes on all of the above. You’ll get all of this and much more.
Again, we expect to walk away from a Service Nation event with these features and benefits.
It’s Not about Features and Benefits
When we attempt to talk about an experience we love, it comes from the limbic portion of our brain, an area that has no capacity for language. Simon Sinek lays out the science here in this snippet from his ultra-famous TED Talk.
Features and benefits provide us with a logical, non-emotional, non-Limbic portion of the brain way to talk about a product, service, or experience.
Features and benefits are important, but they are not the driving force behind those giving testimonials in the video.
Why You Should Attend the 2019 Orlando International Roundtable
The passion and enthusiasm you hear and see in the video are generated by how the attendees feel. And the reason they feel this way is because the folks from Service Nation, their vendors, and perhaps most importantly, the other contractors, are leaving a positive, meaningful, and lasting impression with them. And they feel it in their gut.
People like Us Doing Things Like This
This powerful impression began as a seed when the Service Nation was first created in 2002. While I am sure there are many internal factors that a Service Nation (the parent company of the Service Roundtable and the Service Nation Alliance) coworker can better describe, the reason that I see and feel is care.
Care Fuels People like Us Doing Things Like This
It’s easy to say out loud, “we care.” But with Service Nation, it began and continues with action. Starting with the high level and quality of company founders, the listserv discussion lists (along with its 17-year archive of knowledge!), the available business material downloads, the Roundtable Rewards Program, the Service Nation Alliance, and events like Service World Expo and the International Roundtable. They all are the product of applied care!
When people who are not like us do things like this, value might happen, but it happens transactionally and leaves no lasting positive impression in the gut whatsoever. Nada. This frequently occurs when a corporation puts on an event and its employees, following orders, do their job. How will you know? You won’t feel a connection and you won’t experience that positive feeling in your gut that makes you want to tell your friends about it.
When people like us do things like this, not only does value grow, spread, and stick as a result, the net effect is a more energizing, collaborative, and productive community dynamic! And that’s not even its greatest attribute.
When people like us do things like this, it harbors and nurtures one of mankind’s greatest emotional needs: the need to belong.
Are you people like us? Come to the 2019 Orlando International Roundtable! If you attend and discover that you’re not like us, the worst that will happen is that you’ll be educated. If you are people like us, however, your world and your coworker’s world have the opportunity to begin a positive metamorphosis and realize a powerful sense of belonging the likes of which you’ve never experienced before. Don’t forget to look into the Service Nation Alliance for yet an even more powerful sense of belonging.
People like Us Doing Things like This
Are you a Service Nation Alliance member? Attending the Service Nation Alliance Day event? Go here for specific information.
Attending the 2019 Orlando International Roundtable event? Go here for specific information. Service Nation President, Matt Michel, has extensive expertise on trade conferences. Check out this article for trade conference preparation tips.
Dave Rothacker is a Service Roundtable member and Service Nation Alliance mentor where he writes two weekly columns. He strives to challenge contractor thinking and uses evidence-based research to enhance their learning.
Service Roundtable is dedicated to growing your bottom line and helping your business maximize its full potential. These group of contractors work together to assist you with marketing, sales, business, and so much more. Twice a month, seminars around the United States and Canada are held to network and further assist your business. Visit Service Roundtable.com to see if there are Success Days in your area!